Search Manager in Charlotte, North Carolina at AccruePartners

Date Posted: 10/29/2019

Job Snapshot

Job Description

THE TEAM YOU’D BE JOINING:

  • Award winning full-service marketing firm that services clients across the United States 
  • A group of like minded individuals that prioritize their clients’ needs with collaboration and transparency.

WHAT THEY OFFER YOU:

  • Positive and collaborative atmosphere that takes pride in welcoming contributions from everyone 
  • Opportunities to partner and support non-profits to support and uplift the Charlotte community 

WHY THIS ROLE IS IMPORTANT:

  • Share new and expanding capabilities within assigned account teams on relevant issues such as targeting updates, product and platform updates, trends, capabilities, etc.
  • Set up, analyze and optimize campaigns based on best practices to achieve results with an eye on strategic metrics and KPIs
  • Develop search engine visibility strategies through functional and strategic website audits, problem-solving ideation and research, keyword research, content strategy development, on-page optimization execution and technical development team guidance
  • Proven success fostering relationships and building confidence with clients – ability to show diplomacy, flexibility and grace under pressure
  • Analyze assigned projects and campaigns, identify month-over-month and YTD trends, develop insights for reports/dashboards and generate optimization recommendations to achieve results

THE BACKGROUND THAT FITS:

  • 4+ years’ experience managing display and/or paid search campaigns 
  • Agency or media company experience is required
  • 3+ years of demonstrated proficiency with Google Ads, Bing Ads, Amazon Advertising Platform and Google Analytics
  • Thorough knowledge of SEM/PPC optimization techniques and best practices
  • Strong ability to balance multiple projects/clients at once and prioritize work with evolving and competing timelines, budgets and availability while anticipating potential issues

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