Marketing Platform Manager in Memphis, Tennessee at AccruePartners

Date Posted: 10/27/2019

Job Snapshot

Job Description

THE TEAM YOU WILL BE JOINING:

  • Expansive, publicly traded, financial services organization 
  • Growing presence throughout the United States from coast to coast
  • Recent and planned organic and inorganic growth
  • Family atmosphere with a strong opportunity to learn

WHAT THEY OFFER YOU:

  • Exceptional opportunity to work in a highly visible role
  • Outstanding company culture with flexible work hours and growth potential
  • Amazing medical benefits (health, dental, vision), 401k match, PTO, and continuing education opportunities         

 WHY THIS ROLE IS IMPORTANT:

  • Support Platform Managers to develop a strategic result-driven marketing plans across all channels to elevate the brand, create efficiencies and drive revenue
  • Create innovative platform programs targeted to key segments and business opportunities
  • Works collaboratively with key stakeholders to implement developed marketing programs
  • Works closely with Media Mix Manager and Data Analytics / Insights Manager to consistently plan, supervise and track performance of marketing investments to reach, convert and retain key customers
  • Works closely with Strategic Leads to ensure platforms are supporting strategic objectives
  • Works closely with Marketing Ops and Planning Manager to orchestrate and streamline
    marketing program execution
  • Develop and evolve personalization strategies and programs which will deliver experiences for key personas
  • Manage advertising budget to improve performance and efficiencies

THE BACKGROUND THAT FITS:

  • Bachelor's degree in Marketing, Computer Science, or related field
  • 3-5 years minimum of Platform Marketing Experience
  • 5-7 years minimum of leading experienced marketing team
  • Strong experience with customer insights and influencing skills
  • Extensive experience with personalization practices across various channels
  • Experience with email marketing platforms, SalesForce, Sitecore (CRM), Google Analytics and Tableau

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