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Digital Marketing Manager in Charlotte, NC at AccruePartners

Date Posted: 3/2/2018

Job Snapshot

  • Employee Type:
  • Location:
    Charlotte, NC
  • Job Type:
  • Experience:
    At least 5 year(s)
  • Date Posted:

Job Description


  • Leading medical device company focused on therapy driven solutions 
  • Best in class products, designed to provide seamless therapy progression with high quality solutions
  • Established in 2001, whom has gown organically and through attractive acquisitions


  • Global company yet small team environment – team-oriented culture where everyone wears multiple hats
  • Exposure and visibility to senior management to make a real voice of change throughout all business lines
  • Collaborative work environment, flexible work schedule
  • Strong leadership team that is investing in its talent and elevating their digital landscape


  • Support the VP’s of each division with the development of a comprehensive digital marketing plan, which will serve key internal and external stakeholders. 
  • Website Management & Optimization on all brands under BSN Medical
  • US Digital lead for global counterparts to assess and gain alignment for US initiatives and content
  • Work with Marketing to team on creative direction for the entire line of online services and programs including email campaigns, nurturing programs and social activities
  • Develop SEO strategies to increase rankings and traffic flow to all websites and retail partners
  • Provide analytics and recommendations on all online activity to key stakeholders
  • Provide analysis of ROI for key marketing initiatives
  • Work with commercial excellence & product managers to develop an integrated communication strategy between marketing and the sales field by integrating marketing automation with the CRM   
  • Implement projects related to B2C/B2B platforms  
  • Oversee digital asset management ensuring seamless content syndication to major E- Commerce partners
  • Assist product managers to ensure launch excellence of new products in the US with a backing digital strategy
  • Ensure compliance of all digital and social policies across the US organization
  • Keep current with digital marketing trends and technology by attending at least two conferences annually


  • Bachelor's Degree in Marketing, Communications, Graphic Design or related field
  • 5+ years’ experience managing relevant digital marketing experience with a strong understanding of online marketing, SEO and all social media platforms
  • Multi-Task, with a proven record of completing project-based tasks in a timely manner
  • Strong organizational skills, project management, and able to work in fast pace environment
  • Team player by coordinating amount various team stakeholders, including Global Marketing
  • High energy, positive approach and passion and self-motivation are key attributes
  • Photo editing skills, Canva a plus
  • Proficiency in Excel, PowerPoint, Adobe Creative Suite
  • Knowledge software Hubspot, HTML/CSS, Google Analytics