Marketing Analytics Lead in Charlotte, North Carolina at AccruePartners

Date Posted: 7/10/2019

Job Snapshot

Job Description

THE TEAM YOU WILL BE JOINING:

  • A global leader in digital curriculum resources, digital content and professional development for classrooms worldwide.
  • Serving more than 5 million educators and 51 million students in 90 countries around the world.
  • Education services that partner with like-minded organizations to captivate students, empower educators and transform classrooms with customized solutions.

WHAT THEY OFFER YOU:

  • Brand new headquarters located in South Charlotte with an open space which fosters creativity and collaboration.
  • Dynamic, teamwork-oriented environment.
  • Comprehensive benefits package.
  • Great opportunity for growth and development.

WHY THIS ROLE IS IMPORTANT:

  • Provide data insights for the digital marketing team.
  • Provide analytics and reporting support.
  • Monitor trends and key metrics to identify area for marketing improvement.
  • Develop, maintain and automate analytical tools for evaluating campaign performance.

 THE BACKGROUND THAT FITS:

  • 3-5 years’ experience in analyzing ROI and marketing campaign trends.
  • Proficiency in Google Analytics and Excel.
  • Experience in Salesforce and Looker a plus.
  • Knowledge of SQL and MQL.
  • Strong knowledge and understanding of underlying systems such as Marketing Cloud, Salesforce, Google Analytics, and other applications and data sources

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