Marketing Analyst - Mid-Level in Andover, Massachusetts at AccruePartners

Date Posted: 6/24/2019

Job Snapshot

Job Description

AccruePartners values our contract and consulting employees. We offers a competitive benefits package to meet the diverse needs of all of our contractor and consulting employees and their family members. Here is a listing of what our company offers: 401(k) Medical, Dental, Vision, Life Insurance, Employee Assistance Program, Medical and Prescription Drug, Short and Long-Term Disability Insurance. 

THE TEAM YOU WILL BE JOINING:

  • Fortune 500 media and network communications company
  • Dedication to providing quality service and value by exceeding customer expectations
  • Expanding national footprint in 30+ states
  • Rich history of growth and diversification

WHAT THEY OFFER YOU:

  • Culture: Environment of flexibility, success and accountability
  • Growth: Exceptional personal and professional growth potential
  • Opportunity: High visibility to senior leadership on an enterprise level
  • Stability: Emphasis on developing and retaining top talent

WHERE THIS POSITION IS LOCATED:

  • Andover, MA

WHY THIS ROLE IS IMPORTANT:

  • Manage marketing automation programs including the design, build, execution and optimization of customer and prospect campaigns
  • Work closely with members of the marketing team as a key strategic contributor to deliver highly effective lead generation, customer nurture and demand generation programs that positively impact ROI.
  • Collaborate with the extended corporate team to adopt industry best practices with regards to digital automation to help consistently meet and or exceed mutually agreed upon Key Performance Indices (KPIs).

THE BACKGROUND THAT FITS:

  • Management and interaction with email marketing automation tool, Marketo experience required
  • Successfully design, deploy, maintain and optimize lead generation, demand generation and customer nurture programs using marketing automation software
  • Partner with creative agencies and other content providers to support campaign creation and execution.
  • Assist in the evaluation of new functionality and tools for feasibility and impact to the business
  • Experience and configuring and optimizing data flows between marketing automation systems (such as Marketo) and CRM systems (like SF.com)
  • Define best practices and educate internal partners on those best practices for the use of the systems.
  • Develop and maintain program performance reports, tracking and analysis of program
  • Interact with a variety of stakeholders (e.g., Marketing and Sales teams)
  • Project manage with technical and business acumen and proficient in Microsoft Office suite
  • Create effective and clear written and verbal communication and presentation skills