This site uses cookies. To find out more, see our Cookies Policy

Market Research Analyst in Charlotte, NC at AccruePartners

Date Posted: 9/12/2017

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Charlotte, NC
  • Job Type:
    Other
  • Experience:
    Not Specified
  • Date Posted:
    9/12/2017

Job Description

WHO OUR CLIENT IS:

  • Well-established, reputable law firm with 22 years of success in the Carolinas.
  • One of the leading firms in the country in the personal injury/workers compensation arena

WHY YOU SHOULD CONSIDER:

  • Ability to experience explosive growth with a successful firm
  • Highly competitive compensation package and benefits
  • Chance to work with highly professional staff

WHERE THIS POSITION IS LOCATED:

  • Beautiful offices in historic Myers Park area of Charlotte

WHAT YOU WILL DO:

  • Conduct primary and secondary market research and client review
  • Translating raw data collected into coherent information about client behavior and trends to create marketing strategies and campaigns
  • Execute website analysis and search engine optimization.
  • Monitor Metrics of the Response rates and measure the cost of and the metrics of every case acquisition
  • Leverage and manage relationships with vendors and/ or in house staff
  • Meet and properly vet, monitor and constantly evaluate the effectiveness of the firm’s online strategy

HOW YOU ARE QUALIFIED:

  • Bachelor’s degree in Business or Marketing; MBA is a plus
  • 3+ years related Marketing experience
  • Well-versed in web analytics and SEO best practices
  • Ability to interpret market data and elaborate on demonstrated client behaviors and trends to benefit the marketing function
  • Working knowledge of online advertising and promotional strategy
  • Experience managing and leveraging external vendor and agency relationships
  • Strong analytical skills, process-oriented
  • Ability to effectively communicate at all levels of the organization
  • Ability to multi-task, take initiative and handle urgent requests on short notice