Director of Digital Communications in Lancaster, South Carolina at AccruePartners

Date Posted: 11/8/2019

Job Snapshot

Job Description


  • An established manufacturer and supplier of consumer and veterinary products and services with over twenty years of industry success
  • Privately-held company that has experienced a tremendous amount of growth and expanded their manufacturing and corporate operations to the greater Charlotte area
  • The company has become an industry leader in setting and adhering to high standards in manufacturing and quality control


  • Competitive compensation and future advancement opportunities
  • Highly visible position with the ability to make an immediate impact on the company’s most profitable brand 
  • Opportunity to join a high-growth company and collaborate with other experienced marketing leaders
  • Excellent working environment with a strong, family-oriented culture comprised of industry experts in field


  • Lead the development of digital marketing strategies including search, social media, email, blogs, paid media and additional emerging opportunities
  • Implement best practices and innovative guidance in all areas of digital including analytics, site tagging, events, CRM, social, and digital media
  • Responsible for the integration of all digital tactics and channels across all brands to create awareness and demand.
  • Oversee concept development, strategizing, planning, and implementation of eCommerce initiatives on our website and other digital channels
  • Drive marketing technology innovations, including the continued optimization of our existing customer portals, the redesign of our corporate website, and integration of a loyalty program
  • Drive an aspirational CX through the execution of a cohesive story across eCommerce channels 


  • Bachelor's degree in marketing or related business degree required, MBA preferred
  • 10+ years experience in the direct to consumer digital marketing, eCommerce, and/or brand marketing space
  • 5+ years experience leading a digital marketing or digital technology team
  • Strong understanding of established web and mobile standards and UI/UX best practices
  • Understanding of Paid Search auction dynamics and optimization approaches
  • Understanding of DMPs and programmatic platforms
  • Experience designing and measuring media and audience-based tests in a variety of channels
  • Strong analytical skills and experience working in metrics-based companies
  • Experience with P&L management, eCommerce marketing, digital production, and design
  • Experience with eCommerce platforms, performance marketing, and reporting tools and technologies
  • Proven track record of converting data-driven analytics to gain consumer insights, create personas, drive targeted digital campaigns, optimize user experience, and drive conversion
  • Hands on experience designing and driving digital campaigns using channels such as paid and natural search, social, mobile, email display, affiliate, and retargeting