Director of Digital Marketing in Charlotte, North Carolina at AccruePartners

Date Posted: 8/2/2020

Job Snapshot

Job Description

THE TEAM YOU WILL BE JOINING:

  • Fully integrated healthcare services organization experiencing continued transformation, with over 15 locations across the Southeast
  • Industry experiencing significant growth and consolidation; our client is at the forefront of this growth with several acquisitions and plans to expand on the horizon
  • Tenured leadership team with the opportunity to work with some of the best in the industry

WHAT THEY OFFER YOU:

  • Fast-paced environment in a quickly evolving industry
  • Beautiful corporate offices with a team-oriented work environment
  • Leadership role with high visibility and collaboration with senior executives
  • opportunity to work through major projects.

WHY THIS ROLE IS IMPORTANT:

  • Provide innovative strategies across paid and organic search, social and other digital channels while leading an omnichannel approach
  • Manage and maintain the development of CRM messaging and content strategy to increase growth and retention
  • Develop and optimize lifestyle campaigns by utilizing data analytics and consumer insights
  • Evaluate departmental data to determine desired outcomes are achieved and fix accordingly
  • Provide well thought out leadership, guidance, and strategic plans
  • Manage a team of mangers and specialists across search, email automation, and content strategy

 THE BACKGROUND THAT FITS

  • Bachelor’s Degree required in Business or Marketing; Master’s Degree required in Business Administration
  • 10+ years of marketing experience; 5+ years in digital marketing, CRM, and automation experience
  • Strong analytical skills with proven to translate performance metrics into actionable insights
  • Strong communication skills with an ability to communicate effectively across multiple levels of an organization
  • Salesforce automation experience required
  • Website management and SEO/SEM experience preferred