Digital Media Buyer in Charlotte, North Carolina at AccruePartners

Date Posted: 11/13/2019

Job Snapshot

Job Description

THE TEAM YOU WILL BE JOINING

  • One of the largest family-owned companies in the US
  • Over 125 years as an industry leader
  • Strategic leadership that believes in putting the employee first
  • Values customer input, seeking their ideas on how to improve products or new product developments

WHAT THEY OFFER YOU

  • Opportunity to join a performance oriented company that gives employees the tools needed to succeed
  • Investment in professional development and continual education - Demonstrated history of promoting from within
  • Awarded Best Places to Work for the last 5 years
  • Competitive compensation, bonus plan, profit sharing, 401k and benefit plan

WHY THIS ROLE IS IMPORTANT

  • Responsible over digital media buying and analysis that drive cost-effective conversions through all stages of the sales funnel
  • Expert in RTB across Google, Amazon, and Facebook Ads Manager platforms
  • Stay updated on competitors and business objectives in order to execute effective marketing campaigns
  • Crucial part of annual branding programs and will collaborate with Marketing Events, Customer Marketing and Content Development internal and external teams.
  • Develop and cover digital, search, video, display, and social media campaigns
  • Identify positive and negative trends and effectively communicate optimization needs and opportunities to internal stakeholders
  • Budget management and consistently report reconciliations to Brand Marketing Manager as a component of monthly accounting forecasting, reconciliation and forecasting

THE BACKGROUND THAT FITS

  • Bachelor’s degree in communications or marketing-related field
  • 2 years of digital media planning and RTB within an agency or client setting
  • Experience with Google Big Query, Power BI and/or Tableau
  • Experience with Google Campaign Manager (Google Ads Certification preferred), Amazon Seller Central (Amazon DSP experience preferred) and Facebook Ads Manager, with deep optimization expertise
  • Google Analytics
  • Understanding of planning/building integrated Google Ads optimized programs (Submissions of examples of media plans welcomed)
  • Experience with Google Studio, Google Big Query, Power BI, Azure or other analytic management tools a plus.
  • Some experience in data visualization through Tableau, Mekko or similar tool
  • Highly motivated, independent work who is detail oriented