Brand Manager in Lancaster, South Carolina at AccruePartners

Date Posted: 1/11/2020

Job Snapshot

Job Description


  • An established manufacturer and supplier of consumer and veterinary products and services with over twenty years of industry success
  • Privately-held company that has experienced a tremendous amount of growth and expanded their manufacturing and corporate operations to the greater Charlotte area
  • The company has become an industry leader in setting and adhering to high standards in manufacturing and quality control


  • Competitive compensation and future advancement opportunities
  • Highly visible position with the ability to make an immediate impact on the company’s most profitable brand 
  • Opportunity to join a high-growth company and collaborate with other experienced marketing leaders
  • Excellent working environment with a strong, family-oriented culture comprised of industry experts in field


  • Provide subject matter expertise within your brand
  • New Product Launches within your brand
  • Analyze key business trends, track and report results, and provide recommendations based on key learnings
  • Drive key brand or category initiative that effectively reach and connect with target consumers.
  • Familiar with brand standards and design language and ensures consistency with brand positioning.
  • Participate in annual brand planning process to set a fully integrated marketing plan utilizing the full marketing mix of advertising promotions and trade
  • Assist in the development/ execution of annual marketing plans and budget
  • Analyze market trends and competitive trends
  • Assist Market Manager in the development and execution of consumer themed promotions and or Marketing activities with outside agencies/ suppliers as appropriate
  • Maintain regular contact and work with sales and brokers to ensure proper communication of programs
  • For assigned products, oversees product marketing strategies
  • Assists with the planning of yearly trade shows as required including attendance
  • Generates ideas of promotional activities
  • Support sales as needed, including: PowerPoint presentations, Market/Competitive information, Market Research information
  • Presents status update on overall business to Market Manager on a quarterly basis
  • Assists with the training of customer service on products


  • Bachelor degree in Marketing, Communications or related discipline
  • 3 - 5 years of marketing/sales or product management experience
  • Animal health industry experience or Companion animal/Equine background a plus.
  • Must possess strong organizational and leadership skills with the ability to multitask in a fast paced environment
  • Entrepreneurial Mindset is mandatory
  • Retail Marketing & Brand experience a plus
  • Strong written and verbal communication skills required
  • Must be computer literate, preferably in a Windows environment